Find the center of your creative work & build what’s unmistakably yours.
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Struktur is a future-facing media company, creative consultancy, and community helping design-led creators craft a distinct human identity in the age of AI.
Through personal development, narrative craft, and shared experience, we help creative leaders find the center of their work and build a cohesive system around it so they can create with agency: clear, aligned, and unmistakably theirs.
The Warriors & Roses Podcast
INSIDE THE MIND OF THE MODERN CREATIVE WARRIOR
Struktur AI Mind-Meld
NAVIGATING CREATIVITY AND TECHNOLOGY
Worth Making™ Live Podcast
CONSTRUCTING A CREATIVE LIFE
Our WHY
At Struktur’s core is a simple framework of Self • Community • World™, a creative bullseye of practice. Built for the intersection of design, music, movement, and technology... where craft still matters and culture still has a backbone.
Founded as Struktur Event, the first design conference for the outdoor and active fashion industry by Michelle Rose and Sam Ward in 2014. Struktur curated world-class guests like Roman Mars, Zoe Keating, Aaron Draplin, and other creative disruptors, led partnerships with brands like Arc'teryx, Nike, NASA, REI, The North Face, and built brand systems, content strategy, programming, and community operations that bridged physical events with digital publishing.
Our mission is to help creatives become leaders by finding the center of their work and building a cohesive system around it… so they can create with agency: clear, aligned, and unmistakably theirs.